The Facebook Timeline has been used very widely but there seems to be some lack of understanding in what can be done and how it should be done. The Facebook page needs to be attractive and also at the same time should make the users to get engaged.
1. Cover photo Strategy for personal profiles
The Cover Photo has the main purpose of relating your personality, position, approach, life, etc. in a picture. The Cover Photo gives a strong image contact about your personality. Many display photos which are indication of their personal life. And as the default settings for the cover photo is “public”, at times such photos are misutilized.
Facebook permit to show personal photos through the profile picture album and creation of many other albums whose security settings can be carefully analyzed and prohibited. Cover Photo was never meant to display personal, respected moments to the public and it was designed to describe oneself to the public.
2. Cover photo Strategy for brands and endorsements
The main advantages which the Facebook has now offers to its users are to promote or encourage anything during Facebook itself, thus making endorsement easy and effective. And for this custom, Facebook provides provision to include the Cover Photo in the Timeline. However still in this feature, many mistakes are devoted and the general and popular advertisement opportunity of any activity is strictly restricted.
The Cover Photo should explain what the activity is all about, not what the enterprise does? We might have seen on many pages, the Cover Photo showing contact information, buy information, list of price, etc thus ignoring the actual cause of using it. The Cover Photo is idea to brand and make sense, not to tell about the enterprise services.
3. Give that important information about person or brand in words
The “About” section given below the Cover Photo was developed to illustrate oneself in detail about what they do in text form when compared to the Cover photo where it shows about what they are in an image form.
The “About” section is used to provide an insight to a visitor what their Facebook page is all about. And this section should show the contact details or anything important related to their products and services in a more detailed way.
4. Not growing the engagement rate and advertising
Facebook has introduced some great features which are very useful in creating ads, offers etc. which should help to increase the traffic and engagement rate. But, these tools are unutilized. There are two basic tools or options which not many people know about and which can really highlight the posts. First one is Highlight and the second one is Pinning.
‘Highlight’ gives you an option to enlarge the size of the post to the full size width. This can give better visibility compared to other posts. This can be used for highlighting images or any important post or link that you wish to share. To highlight a post click the ‘Star’ next to edit button on top right corner of the post.
‘Pinning’ it to the top of the wall with an orange ribbon can be useful more for offers or announcements and will show for next seven days on top of other posts. To pin with an orange ribbon, click edit button on the top right corner of your post and click ‘Pin to Top’ and similar way to ‘Unpin From Top’.
Note that one cannot use ‘Highlight’ and also ‘Pinning’ at the same time. You can only either Highlight or Pin on a post.
Facebook Timeline has provided with such an effective marketing tool that endorsements, ads, social connections have become simple and easy. However, if this tool is not utilized appropriately, it would be a disgrace and failure for both the user and the designer. Timeline must be used the method it is designed to be.
source: web design company chennai - TreeShore