Friday, 19 April 2013

Open Source CMS for Social Networking Website

Social networking websites are the greatest place for online commercial activities. People join these websites to get free traffic to their business website. Some prominent social networking websites include Facebook, Twitter, MySpace and more.
Elgg - Elgg is one of the best open-source platforms to stay in touch with people. It offers blog, networking, feeds and file sharing features. Its' versatility offers nearly everything to develop a full featured website.

Drupal - Drupal is a popular Content Management System (CMS). Thanks to its large community support, there are several Drupal modules available. Applying some programming skill and using these modules, anyone can develop a website to enhance interaction. 

XOOPS with Yogurt Extension - XOOPS is a CMS, used to create sites based on your needs. Extend your site by including social networking, forum and much more by adding appropriate modules. Yogurt is XOOPS module to add an interpersonal feature on your site.

Dolphin - Dolphin is developed and supported by Boonex. It is partly-free community building application used by dating sites primarily.

Select the open-source from the list which suites your requirement and customize as per your taste. Your social site is ready to use.

TreeShore is a professional web designer who has expertise in web development, web applications, and web application development.

Friday, 12 April 2013

5 Things Every Publisher Should Know About Google Webmaster Tools

Optimizing my site for Google's  search engine, which according to research firm ComScore holds 67 percent of the U.S search market as of January 2013. With roughly 13 billion monthly searches taking place on Google, it’s important that as a publisher I know how Google views your website and that I utilize the tools they provide to achieve the best performance. With that, I present the following five things every publisher should know about Google’s Webmaster Tools, a free data and diagnostic tool.

1. Know your health. One of the main navigation points focuses on several aspects of your website’s health, including crawl errors and a Google scan for malware. If either of these are out of whack, you'll want to address the issue immediately. If you have pages you preferred Google didn't index, you can check here to see if they're being properly blocked.

2. Know your indexed pages. Still under the Health section you'll find Index Status. This shows you how many of your website’s pages Google has crawled and indexed. If you're adding content the number of your indexed pages should be going up. If not, you may have a problem. What could be a bigger problem is if the number of pages unexpectedly begin to go down.

3. Know your search queries. This is perhaps my favorite tool in this toolbox. Within the Traffic section you'll find a link to your most queried keywords that are driving traffic to your site. This section also shows you the number of clicks the keywords are getting, the click through rate and the average position on the search results page. Make sure that the content of your site is reflected in these keywords, otherwise you might not be optimizing your site correctly.

4. Know your HTML. I like to pick all the low hanging fruit I can and this next tool is where you might find a lot of it. Under the Optimization section is a tool called HTML Improvements. This section focuses on the meta data of your web pages from meta descriptions to title tags. If Google sees an issue with any of your pages it will let you know—even going so far as to offering the exact URL that you can fix.

5. Know the links to your site. So much of SEO is based on your site’s reputation. One indicator of that is the quality of links from other websites to your site. Back under the Traffic section you'll find Links to Your Site. This section shows who is linking to your site the most, the content on your site that’s most linked to and the anchor text that’s linking to your site. (At the time of this writing, there seems to be a widely reported bug within Webmaster Tools that is preventing this data from showing up properly). Seeing what pages are driving traffic from third-party websites could provide insight into your own internal optimization moving forward.

Tuesday, 2 April 2013

Create your Facebook page to be more attractive and informative

The Facebook Timeline has been used very widely but there seems to be some lack of understanding in what can be done and how it should be done. The Facebook page needs to be attractive and also at the same time should make the users to get engaged.

1. Cover photo Strategy for personal profiles
The Cover Photo has the main purpose of relating your personality, position, approach, life, etc. in a picture. The Cover Photo gives a strong image contact about your personality. Many display photos which are indication of their personal life. And as the default settings for the cover photo is “public”, at times such photos are misutilized.
Facebook permit to show personal photos through the profile picture album and creation of many other albums whose security settings can be carefully analyzed and prohibited. Cover Photo was never meant to display personal, respected moments to the public and it was designed to describe oneself to the public.

2. Cover photo Strategy for brands and endorsements
The main advantages which the Facebook has now offers to its users are to promote or encourage anything during Facebook itself, thus making endorsement easy and effective. And for this custom, Facebook provides provision to include the Cover Photo in the Timeline. However still in this feature, many mistakes are devoted and the general and popular advertisement opportunity of any activity is strictly restricted.
The Cover Photo should explain what the activity is all about, not what the enterprise does? We might have seen on many pages, the Cover Photo showing contact information, buy information, list of price, etc thus ignoring the actual cause of using it. The Cover Photo is idea to brand and make sense, not to tell about the enterprise services.

3. Give that important information about person or brand in words
The “About” section given below the Cover Photo was developed to illustrate oneself in detail about what they do in text form when compared to the Cover photo where it shows about what they are in an image form.
The “About” section is used to provide an insight to a visitor what their Facebook page is all about. And this section should show the contact details or anything important related to their products and services in a more detailed way.

4. Not growing the engagement rate and advertising
Facebook has introduced some great features which are very useful in creating ads, offers etc. which should help to increase the traffic and engagement rate. But, these tools are unutilized. There are two basic tools or options which not many people know about and which can really highlight the posts. First one is Highlight and the second one is Pinning.
Highlight’ gives you an option to enlarge the size of the post to the full size width. This can give better visibility compared to other posts. This can be used for highlighting images or any important post or link that you wish to share. To highlight a post click the ‘Star’ next to edit button on top right corner of the post.
Pinning’ it to the top of the wall with an orange ribbon can be useful more for offers or announcements and will show for next seven days on top of other posts. To pin with an orange ribbon, click edit button on the top right corner of your post and click ‘Pin to Top’ and similar way to ‘Unpin From Top’.
Note that one cannot use ‘Highlight’ and also ‘Pinning’ at the same time. You can only either Highlight or Pin on a post.
Facebook Timeline has provided with such an effective marketing tool that endorsements, ads, social connections have become simple and easy. However, if this tool is not utilized appropriately, it would be a disgrace and failure for both the user and the designer. Timeline must be used the method it is designed to be.

source: web design company chennai - TreeShore

Free Website Blog Creation Offers

Successful Online Entrepreneurs have realized the importance of blogging as an important online marketing strategy. Online businesses who are embracing this strategy for the first time might feel intimidated by the process of setting up a Blog. At Write Contents we offer our blog setup services just for this purpose. We do not want your progress to get hindered by Blogging shyness. 

Check out the monthly offer on Blog Creation. Get lucky this month to have your Blog for FREE along with a website package. You get Domain and Hosting FREE too for a Year.

Blog Creation Offer - TreeShore

Wednesday, 13 March 2013

Criteria for Selecting a Dedicated Server Hosting Provider

Making a powerful online identity for your business, if you function online or offline is essential in today's digital age. People always use online intending to find businesses in their area on what they need at that moment. You need a dedicated server hosting provider to make your business continue in excellent shape as it works online. You will definitely have to look for a reliable, secured, flexible and fast service provider. Before confirming the contract with a hosting company, have to look at the following criteria to prefer the best in the business.

Essential features
A high-quality hosting company should provide you with security and fast download features, these two things you need most. No one wants to wait even as a new page downloads. It feels not good to watch the site taking more time to open. And then security is another important thing. Data is significant and should not be lost while on the way from server to site or vice versa. Your hosting company must make certain hassle-free service therefore that you do not have to be troubled about data security and it’s makes your clients on easy browsing. Popular hosting companies constantly offer completely managed service package for professional or personal requirements. Similar hosting service is the best fit for those who need better storage and unlimited bandwidth.

What is the business profile?
This mostly depends on what your business is doing online. Shared hosting service is an ideal hosting for mainly small businesses. But, changing to a distinct hosting provider down the line can be complicated. If you expect to grow your business and you want to provide a service or products online, you might want to start with a VPS or dedicated server hosting provider. These are specially designed to handle a lot of traffic at once.

Client Support
Yet if your server hosting provider is the best you might still experience smaller or major problems. These problems are required to be sorted out as instantly as possible. For that, the hosting company should have a dedicated customer support team to offer around the clock service. An excellent hosting company will have to be client-centric and must provide usual response in the event of any issues. You must be allowed to have an access to its service just making a call at any time.

A dedicated server hosting provider forever helps its customers to build the most of the system functionalities with better concern, simplicity and efficiency. 

Wednesday, 20 February 2013

Difference between Static vs Dynamic websites

If you like having a website, it is significant that you recognize that there are two different types of websites: static and dynamic. I can explain to you the differences between the two. You must have a great wittingly of both so that you can choose clearly which website is best for you.
Static Websites:
A static site is a website that is written completely by HTML. Each web page is a divide document and there are no databases or external files that are drawn upon.
This indicates that the only way to edit this type of website is to go into every page and edit the HTML. So you might need to do it yourself utilizing a web page editor such as FrontPage or Dreamweaver, or pay your web developer to make updates for you.
Advantages of static websites:
  • Rapid to develop.
  • Low Cost to develop.
  • Low Cost to host.
Disadvantages of a static website:
  • Requires web development skills in order to update the site.
  • Website not as useful to the user.
  • Content can become outdated.
Dynamic Websites:
A dynamic site is written by more difficult code such as PHP or ASP and has a great level of functionality. For example, more dynamic websites can be regulated by a Content Management System (CMS). This indicates that you can plausibly make updates without requiring any knowledge of HTML or any website software.
Every page of a dynamic site is generated from qualified information stored in a database or external file. And the CMS that you may use to maintain your website directly changes this stored information.
Advantages of a dynamic website:
  • Very easy to update.
  • A highly functional website.
  • New content draws visitors back to the site and helps in search engine ranking.
  • More than one user can develop or work on the site.
Disadvantages of a dynamic website:
  • Slower to develop.
  • High cost to develop.
  • High cost to host.
If you are a small business or when the services or products you offer are few, a static website can be best suited for you. But, if you have many products or services and you want to allow your site visitors to be able to search, a dynamic website is best. 

Best Five Ecommerce Platforms for Small Businesses

Now-a-days, E-Commerce is a very significant platform for small business. There are more online shopping stores as well as dealers and firms selling their products or services on online are increasing every day. This things increase requires of e-commerce platforms. But select the best E-commerce platform is not easy job. The best E-commerce solutions expect on your business products, services, types and hosting.

Here is a list of five best e-commerce platforms for your business website. These all E-commerce platform has many features and choices to create your own online store.

CS-Cart is a standalone web application for managing and building an E-commerce website of any size from a small online store to a virtual shopping mall with many departments and produced suppliers. CS-Cart is the one of the keys to succeed in e-commerce is to have the ideal shopping cart solution that is simple to maintain and easy to integrate.
CS-Cart provides support for a number of payment and shipping methods to offers ultimate convenience for your clients. It includes all the features allowing you to create a successful branded web presence. 

Magento is the most popular e-commerce CMSs that prides of having over 100,000 users. Magento provides unique solutions based on your business requirements, with enterprise and small business versions. With an extensive variety of choices like built-in shopping cart software, SEO, and product browsing, it is very complete. One special feature is the capability to improve your website for mobile access, realizing that most people will shop by their Smartphone in the upcoming years. The firm also treats developer certification programs.

Zen Cart
Zen Cart really is free open source shopping cart software, user-friendly, which has more benefit of being quite user friendly, particularly compared to Magento. Zen Cart shopping cart software solution, away from simple to customize, is moreover simple to install. Also, Zen Cart shopping E-commerce solutions also provides clients different options on payment and delivery. It permits bank cards even if and Pay Pal or from any on the online services anywhere you can personally send your bank card information on the online.

VirtueMart is a privileged shopping cart because it is very customizable. It helps users to view an “on-special” category. It moreover has a currency convertor and shipping cost calculator. It is more valuable platform because it permits your clients to view the products in their own language. And with notable flexibility, this site makes accessible, lots of modules, plug-ins and templates.

PrestaShop is one of the most reliable and adaptable open-source E-commerce software. It got 310+ features that includes carefully developed to help business holders in expanding their online sales with try little. Regardless how many product you have, this fantastic admin interface permits business owners simply manage their stock, product listing, set characteristics, sorting of products and much more. And it made product administration so far simpler that never have been before.

Therefore, choose to your e-commerce platform for successful online business. TreeShore - Web Development India offers cost-effective solutions specifically tailored to customer’s immediate needs and fully upgradeable to meet customer future needs.

Some Hot E-Commerce Trends to watch for

Today the numbers of shoppers making purchases online are increasing. If you’re serious about your business and making profit online, it’s significant to stay present with developing business sector conditions and online business trends.
The following are some of the trends for e-commerce dealers and how you can get advantage of them.
Shipping challenges
E-commerce indicates that anybody can place an order from anyplace at any time. This can strain supply lines, in particular as more customer’s interest next day delivery and free shipping. Winning online retailers can be achieved by having the ability to dispatch the right order to the right client at the right time and do it inexpensively.
Third party e-commerce developers
As e-commerce sales develop, there are lot of internet startups are looking to third- party professionals to help them improve their e-commerce solutions. Industry professionals can assist retailers make their performance more efficient and to keep their business on top.
Independent retailers
Small businesses normally have a more level playing field.  Small stores have the benefit of not being loaded with out of date organizational structures and differentiation that make it complex to adjust to ecommerce trends.  Small businesses that can position themselves in a particular niche and offer exclusive, individualized features can have great success online.
Social Integration
As the various customers contributing in social media networks skyrockets, it happens to a matter of a few clicks for clients to obtain customer feedback on businesses in real time. Using social networking sites such as Twitter and Facebook to connect with your customers should help in monitoring the response to your brand and also to know the customer issues and to resolve them.
Mobile device
The Mobile devices are fast becoming the favorite method of accessing the web. Progressively more, people are accessing the Internet from their Smartphone’s. There are 81% of Smartphone users accessing the internet on their mobile devices and that is pretty huge percentage. Businesses need to improve their websites so that the clients can easily access them from their mobile devices. This presents savvy businesses an extra opportunity to make a sale.
Another method for ecommerce is “remarketing”- utilizing various touches to create carried on interest in the produce. Advertisements showing up online that appear tailored to your interests show remarketing at its finest. While a possible client visits a site and afterward leaves without making a buy, businesses can still ‘follow’ them on the internet. Commercials and offers will show up on different pages the potential client is viewing.
The negative part of this very straight type of advertising is the probability of clients being uncomfortable regarding the thought of ads accompanying them around. Having said that, if the user was considering buying a similar product and the ad shows up, then there might be a chance of a sale there.

TreeShore offers best e-commerce design expect on your business products and services. We are specialized in Web Design, Web Development, Internet Marketing and Software Solutions.